7 Tips on How to Pitch a Business Idea.


You have a business idea, and want to get your business funded. Now comes a question to your mind “how to pitch my idea?” to investors. We know building a captivating pitch plays a critical role in scaling a startup, and that comes with a certain amount of stress. To help you out, we have aligned 7 great tips to win the trust of your investors.

Tip#1: Show confidence

First, successful pitch deck presentations have a lot to do with the confidence you show. The two first seconds of your pitch presentation are very revealing of your readiness to launch your business and fructify the money of your investors. Show you know what you are talking about. You come ready. You’ve done your research and are aware of the market trends, your competition, and the current market situation. That knowledge will help you boost your ideas and impress your audience with the expertise you have in your area. Stay self-assured and inspire your investors that same level of trust you have in your business idea.

Tip#2: Stay realistic

There is nothing else that gets investors disconnected as much as listening to unrealistic objectives. Your potential partners are very aware of what they need to see during the initial stages of your startup. So, stick to attainable and probable goals. Upselling your business is certainly not the way.

On the opposite, you want to create more impact showing reasonable investments at the preliminary stage rather than talking about many of them. You do not want to show high expenses, big salaries, or expanding on the unnecessary state of the art technologies. You want to portray wise spending of money and show you have a sense of profitable finance. Remember, when it comes down to fundraising, everything is a matter of return on investment (ROI). Use wisely the data you have at hand and show statistics that are a realistic part of your business plan.

Tip#3: Research your investors beforehand

A clever start to knowing how to pitch your startup is by defining beforehand the people who may be interested in your project. Know your audience. Research your investor’s background and look up any piece of information. That should help you plan and adjust your pitch presentation accordingly.

Tip#4: KISS (keep it simple, stupid)

If you go on stage thinking you have a lot to do to get your investors interested in your business, then you are wrong. An effective pitch deck presentation does not mean throwing extravagant figures, or flashy actions, nor overly elaborating on how to get your investors rich in no time. Don’t overload your slides.

Your pitch deck must be inclusive, understandable, and simple. Keep your slides simple and clean.

Tip#5: Do and re-do

A great business presentation is mastery. Delivering your idea in the most compelling way is indeed a work of art, which is why we say there is a winning formula behind successful presentations. Your presentation must be interesting enough to leave your audience wanting to hear more.

Practicing is mandatory. Work and rework your pitch until you make it perfect (or almost perfect).

Tip#6: Don’t neglect your elevator pitch

You’ve heard about the term “elevator pitch” Right? This is the brief and concise 30 seconds to make a lasting impression on your investors. Your elevator pitch needs a brief approach to the idea of your business as it will help clarify your business differentiator. We recommend using a personal approach. Find a quick and effective real story and relate it to something personal. Stories are the best way to establish an emotional bond with your audience.

Tip#7: State your competitors

When pitching your business, do not forget to address your competition in your targeted potential market. Certain entrepreneurs make this mistake and ignore their competitors. In the real world, competition does exist. Explain, clarify, and emphasize how your idea is unique and superior to the one suggested by your rivals.

These recommendations will help you build better presentations. Whether you are a large corporation, SME, or start-up, or a keynote speaker, as a professional presentation agency, we can help you build your next big shout out presentation. ​Get in touch here.